Export What Is Wix to HTML

Wix is a drag-and-drop website builder. You pick a template, swap in your own text and images, maybe move some boxes around, and you've got a website. No coding. No servers to configure. It just works.

The company launched in 2006 out of Tel Aviv. Today they host something like 250 million websites worldwide. You've probably visited a few without realizing it, though that ".wixsite.com" URL is a dead giveaway on free plans.

Here's how it actually works: you sign up, browse through 800+ templates, pick one. The editor loads in your browser. Click any element to change it. Drag things around to reposition. Add sections from their component library. When you're happy, hit publish.

It's genuinely easy. Your aunt who's "not good with computers" could build a passable website in an afternoon. For people who just need something online, a portfolio, a restaurant menu, a local business page, that matters.

The pricing tiers:

Free plan shows Wix ads and gives you a ugly subdomain. Light at $17/month removes ads and lets you connect a domain. Core at $29/month adds some marketing tools. Business plans start at $36/month for e-commerce. Business Elite hits $159/month.

Annual billing drops these by about 15%. But do the math, even the cheapest paid plan costs $204 per year. For a website you might update twice annually.

Now the downsides. And there are real ones.

Lock-in is the big one. Your Wix site exists only on Wix. There's no export button. No way to download your work as HTML files. Stop paying and your site disappears. Want to switch platforms? You're rebuilding from scratch.

Speed is another issue. Wix pages are heavy. They load a massive JavaScript framework, multiple tracking scripts, their proprietary rendering engine. A typical Wix page transfers 3-5MB before it's usable. That hurts mobile users and search rankings both.

SEO has improved but still lags. Google can index Wix sites now, that wasn't always true. But slow load times drag down Core Web Vitals scores. In competitive niches, faster sites win.

Design flexibility hits walls too. Yes, there's drag-and-drop. But try to do something their templates don't anticipate and you'll fight the editor. Power users get frustrated fast.

Here's a question worth asking: do you actually need a website builder?

For a simple site, portfolio, small business, landing page, static HTML works fine. It's faster, cheaper (free hosting exists), and you own the files. Services like Netlify and GitHub Pages host static sites at no cost.

The counter-argument: static HTML requires some technical knowledge. You'll need to edit code, even if it's just swapping text. For non-technical folks, that's a barrier.

Wix makes sense for people who need a website online quickly, don't want to touch code, and aren't worried about long-term platform lock-in. It's genuinly good at what it does.

But go in with open eyes. You're renting, not owning. That monthly fee? It's forever.