Export Squarespace to WordPress to HTML
Moving from Squarespace to WordPress isn't automatic. Squarespace's export doesn't translate cleanly. Here's the real process, and whether you should bother.
What you get
Everything Included
HTML, CSS, JS, images, and fonts - all in one ZIP.
Links Just Work
Navigation works offline, no broken links.
Host Anywhere
Your server, Netlify, Vercel - you choose.
Pixel Perfect
Your design, exactly as you built it.
Ready in Minutes
Most sites export in under 2 minutes.
Full Site Export
Every page, not just the homepage.
About Squarespace to WordPress Export
Squarespace to WordPress isn't a migration, it's a rebuild with some content carried over.
Let's set expectations.
Squarespace exports XML files containing your text content. WordPress imports those files. Blog posts transfer reasonably well. Regular pages? Messy. Images? Manual download. Design? Start over completely.
Here's the actual process:
Step 1: Export from Squarespace. Settings > Advanced > Import/Export > Export. You get an XML file. Also manually download all your images from the media library, they won't be in the export.
Step 2: Set up WordPress. Get hosting (SiteGround, Bluehost, WP Engine, whatever). Install WordPress. Pick a theme that resembles your Squarespace design. Or use a page builder like Elementor if you want visual control.
Step 3: Import the XML. Tools > Import > WordPress (install the importer first). Upload your Squarespace XML file. Blog posts should appear. Pages might be garbled.
Step 4: Fix everything. Re-upload images. Rebuild page layouts. Adjust formatting. Connect navigation. Test every link. This is where most of your time goes.
Step 5: Set up domains and launch. Point your domain to WordPress hosting. Test thoroughly before making the switch public.
A smarter approach exists.
Export your Squarespace site to HTML first, using our tool or similar. You get your complete design as reference files. Open them while rebuilding in WordPress. Copy text directly. Have your exact layout visible while recreating it.
The HTML export also grabs all images in organized folders. No manual downloading from Squarespace's media library. Drag them into WordPress as needed.
But here's a question worth asking: do you actually need WordPress?
WordPress excels at frequently-updated blogs, plugin-dependent functionality, membership sites, and complex e-commerce. If that's you, the migration makes sense.
For mostly-static sites, portfolios, restaurants, small businesses, that HTML export might be your final destination. Host it on Netlify for free. Same design, no CMS complexity, no monthly fees, no plugin updates.
WordPress isn't always the answer. Sometimes keeping your Squarespace design as static files is simpler than rebuilding on a new platform.
Decide what you actually need. Then migrate accordingly.
Frequently Asked Questions
Can I import Squarespace directly into WordPress?
Sort of. WordPress can import Squarespace's XML export, but only blog posts transfer cleanly. Pages, images, and design don't come along. Expect manual rebuilding.
Will my Squarespace design work on WordPress?
No. Squarespace templates and WordPress themes are completely different systems. You'll need to find a WordPress theme that matches your style or hire someone to recreate the design.
How long does Squarespace to WordPress migration take?
For a 10-page site with a blog: 3-5 days minimum. You're rebuilding everything except blog post text. Complex sites with custom layouts take longer. Budget a week or two.
Is WordPress better than Squarespace?
Depends on needs. WordPress offers unlimited flexibility and plugin ecosystem but requires maintenance. Squarespace is easier but restrictive. Neither is universally better.
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