Export How Does Wix Make Money to HTML
Wix is a public company worth billions. Here's how they actually make money, and why understanding their business model matters for your website decisions.
What you get
Everything Included
HTML, CSS, JS, images, and fonts - all in one ZIP.
Links Just Work
Navigation works offline, no broken links.
Host Anywhere
Your server, Netlify, Vercel - you choose.
Pixel Perfect
Your design, exactly as you built it.
Ready in Minutes
Most sites export in under 2 minutes.
Full Site Export
Every page, not just the homepage.
About How Does Wix Make Money Export
Wix is a $7 billion company. They don't charge that much per site. So where does the money actually come from?
Premium subscriptions are the core business. Over 250 million people have Wix accounts. Most start free. A percentage upgrade to paid plans, $17 to $159 per month depending on features. Even if just 10% pay an average of $20/month, that's serious recurring revenue.
The freemium funnel is intentional. Free sites get Wix ads, no custom domain, limited features. It's enough to build something, not enough to look professional. The friction pushes people to pay. And once you're paying, you keep paying, because leaving means rebuilding from scratch.
Domains add revenue. Wix sells domain registration, usually bundled into premium plans. They're not the cheapest registrar, but convenience wins. Your domain through Wix means another tie to the platform.
The App Market takes a cut. Third-party developers sell apps for Wix sites, booking systems, marketing tools, chat widgets. Wix takes a percentage of those sales. The marketplace has thousands of apps, some paid, some free with premium tiers.
Business solutions cost extra. Wix Stores for e-commerce. Wix Bookings for appointments. Wix Restaurants for menus and ordering. Each has its own pricing or requires higher-tier plans. Running an actual business on Wix quickly gets expensive.
Enterprise sales are growing. Wix Studio targets agencies. Larger organizations get custom pricing. High-touch sales bring in bigger contracts than self-service plans.
Understanding this model explains Wix's decisions:
Why no export feature? Because you'd leave. Every month you stay is revenue. Making leaving easy is bad for business.
Why so many upsells? Because the base plan is a loss leader. Real profit comes from add-ons, apps, higher tiers. Free users cost Wix money, paid users subsidize them.
Why heavy advertising? Because customer acquisition drives growth. Those Super Bowl ads aren't cheap. But each new user who eventually converts to paid justifies the spend.
Wix isn't evil. They're a business optimizing for recurring revenue. Every feature, every pricing tier, every limitation serves that goal. Your interests and theirs align when you're building. They diverge when you want to leave.
That's why export tools like ours exist. The market has a gap, people who built on Wix and want out. We fill it.
Frequently Asked Questions
Is Wix actually profitable?
Wix has been public since 2013 and reached profitability in recent years. They reported over $1.5 billion in revenue in 2023. The business model works, millions of users paying monthly fees adds up fast.
Why doesn't Wix let you export your site?
Exports would break the busines model. Wix needs ongoing subscriptions to survive. If you could download your site and leave, you would. No export means you keep paying, simple as that.
What happens if I stop paying Wix?
Your site goes offline. Not immediately, there's usually a grace period. But eventually, your site becomes inaccessible and your custom domain disconnects. Wix doesn't delete your site data right away, so you can resubscribe and restore it. But free users can't access premium features.
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